Talk. They Hear You.
Talk. They Hear You. is a national initiative designed to help adults start important conversations with children about underage drinking and substance use. Developed by the Substance Abuse and Mental Health Services Administration (SAMHSA), the campaign provides tools, resources, and practical guidance to empower adults to have open, ongoing discussions that can shape healthy decision-making. By starting these conversations early and often, parents, caregivers, and educators can help prevent substance use before it starts and support children in making safe, informed choices.
How Substance Use Impacts Mental Health
Substance use and mental health are deeply connected. Young people who struggle with stress, trauma, anxiety, depression, or other mental illnesses may turn to alcohol or other drugs as a way to cope. But, substance use can actually worsen mental health challenges. Alcohol and other drugs can interfere with brain development, increase the risk of mood disorders, and make it harder for youth to develop healthy coping skills.
By fostering open conversations and providing support, adults can help young people manage their emotions in positive ways, reducing the likelihood of turning to substances as an escape.
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“Talk. They Hear You.” campaign aims to reduce underage drinking and other substance use among youths under the age of 21 by providing parents and caregivers with information and resources they need to address these issues with their children early and often.
Campaign Goals
“Talk. They Hear You.” aims to accomplish the following:
- Increase parents’ awareness of the prevalence and risk of underage drinking and substance use;
- Equip parents with the knowledge, skills, and confidence to prevent underage drinking and substance use; and
- Increase parents’ actions to prevent underage drinking and substance use.
Learn more about Talk. They Hear You.
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